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United States Gypsum Company

The USG production facility in downtown Jacksonville becameĀ Florida’s first gypsum plant, beginning manufacturing operations inĀ 1939. The Jacksonville plant’s longterm success has a great deal to do with its employees, many of whom have worked for USG for several decades. Beson4 has partnered with this distinguished manufacturer to help reestablish their presence in the job market to reach high school graduates, military veterans and others with manufacturing work experience. Our strategic recruitment campaign combines videos, billboards, print ads, and digital marketing strategies to reach those audiences on platforms they use and trust. The campaign showcases USG’s commitment to safety and rewarding careers for its employees.
Services Provided:

  • Strategic Marketing Plan
  • Video Production
  • Social Media
  • Brochure and Ad Design


13500 Sutton Park Drive South, Suite 105 Jacksonville, FL 32224