Why Strategy is Key.

When developing a marketing strategy you may be lost as to where to start.  It can be a dooming process, filled with questions and concerns surrounding ultimate success.  Today, we are here to bring you a list of marketing strategies that are proven to work.  Without a strategy, the chances of failure and disorganization are high—don’t allow that to be you.  What strategies are key in 2017?

  1. Face-to-Face Networking
  • Encourages a face-to-face interaction with potential clients and allows them to get to know your company in a more personable way.
  • Strengthens and grows new and pre-existing relationships.
  • Allows opportunities to arise that may not have been there given you hadn’t networked.

Fast Fact: According to Hubspot, 95% say face-to-face meetings are essential for long-term business relationships.

  1. Search Engine Marketing
  • Grows your online presence and website visitors through paid marketing.
  • Cost-effective way to grow your online publicity.
  • Easiest way to connect your company to the entire world.

Fast Fact:  93% of online experiences begin with a search engine.  

  1. Social Media Marketing
  • Inexpensive way to market to your target audiences.
  • Social media handles are an easy way to take your brand down-to-earth, and show the “human” side of your company.
  • Can measure post exposure and engagement to see who you’re exactly reaching with your posts.

Fast Fact:  Social media advertising has doubled over the past two years—going from $16 billion U.S. in 2014 to $31 billion U.S. in 2016.

  1. Content Marketing
  • Draws in your target audience through the sales funnel.
  • No wasted time—you’re creating and distributing information to those who want it.
  • Includes all types of formats such as video, infographics, blogs, webpages, etc.

Fast Fact: In 2015, content marketing generated 3X as many leads as traditional outbound marketing, but cost 62% less. 

  1. Retargeting
  • Utilizes browser cookie-based technology to strategically input advertisements to users that have already visited your website.
  • The cookie allows targeted advertisements to appear in user’s web searches and websites they’re viewing, even if they may not be specifically related to that site.
  • Gets your brand in front of already interested audiences.

Fast Fact:  Retargeted advertisements lead to a 1,046% increase in brand searches and a 726% lift in site visits after four weeks of retargeted advertisement exposure.