“Good marketers see consumers as complete human beings with all the dimensions real people have.” –Jonah Sachs
In 2016, the use of social media marketing skyrocketed and experienced extensive growth in both personal and business aspects. We saw live video take off, the creation of Snapchat stories, and advertising options (such as slideshow ads on Facebook) expand. With this growth comes the importance of business capitalizing on the latest trends—2016 was a year of social media marketing and growth.
As we transition to 2017, many predictions can be made within the realm of marketing. It is vastly important to stay with these digital times, and create a new marketing strategy for your business’s needs. So what should you focus on for your brand for 2017? Incorporate the growth of video, assimilate influencer marketing, and utilize location-based marketing to target those customers you desire most.
- Growth of Video
- Livestreaming: Livestreaming is video recorded live on mobile phones, tablets, or professional cameras and then streamed real time onto the internet. It allows the user on the opposite end to post comments and allows you to interact with your audience. Live video isn’t only effective—it allows direct interaction with your audience. Take them with you at an event, show them the latest happenings at your business, or give them a behind-the-scenes look.
- According to a report published by Forrester, video in e-mail leads to a 200-300% click-through rate, including a video on a landing page can increase traffic by 80% and 65% of executives visit a marketer’s website after viewing a video.
- Influencer Marketing
- <a href="https://searchenginewatch you could look here.com/2016/12/12/influencer-marketing-where-were-headed-in-2017/”>Search Engine Watch predicts the rise of micro-influencers who are “creating the type of content that grabs a consumer’s attention–and they’re able to much more authentically connect with their followers.” Rather than directly marketing to the masses, “influencers” are hired (or sometimes inspired) to get the word out for you. It focuses on key leaders to get your message out to the larger market.
- Location-Based Marketing
- Thanks to mobile technology, marketers can gain a look into consumers by seeing the locations they’re visiting in real time. It’s one of the easiest ways to target consumers, by using mobile-location data. According to a new study of brand marketers, 75% believe location based marketing is an important element to their business strategy.