THINK B4.

The Beson4 Digital Marketing, Branding & Design Blog

The Beson4 DIGITAL MARKETING,

Branding & Design Blog.

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The Pros and Cons of Omnichannel Marketing

Digital marketing is a constantly-evolving tool that can propel any business forward if consistently iterated upon. However, it’s easy to get left behind in the dust. Leveraging omnichannel marketing can...

Hero image used in OTT advertising blog

Is OTT Advertising Right for Your Company?

There is no question that television has served as one of the most popular channels for advertising. However, over the years, we have seen a drastic shift in consumers’ viewing...

Why Core Web Vitals Are Becoming More Critical in Digital Marketing

If you have a website for your business, you are probably familiar with Google’s page experience metrics known as Core Web Vitals – an update that became part of the...

What Does a Cookie-Less World Look Like for Companies who Rely on Re-Targeting?

User privacy and security is a top priority for Google and other search engines, which is why theimpending move to a cookie-less world has become one of their latest initiatives....

Responsible AI in Marketing

Responsible Use of AI in Marketing

Over the past few years, Artificial Intelligence (AI) has transformed the way businesses operate, and the marketing world is no exception. Specifically generative AI, such as OpenAI’s Chat GPT, has...

Why It’s Important to Have Facebook Ads

It probably comes to no surprise that Facebook is one of the most popular marketing platforms worldwide. In addition to billions of active users, the social media channel has also...

Why Live Chat is Important for Your Website Image

Why Live Chat is Important for Your Website

The business environment today is more competitive than ever. It’s true that consumers have a pool of brand options to choose from in just about every industry, meaning offering top-notch...

The Vital Imperative: Keeping Your Website Updated in Today’s Cyber Landscape

In the ever-evolving digital realm, maintaining an up-to-date website has transcended from a good practice to a critical necessity. As technology advances, so do the tactics of cyber threats. This...

The Voice Search Revolution and Voice Search SEO Strategies

In the ever-changing landscape of digital marketing, staying ahead of the curve is not just an advantage – it’s a necessity. One trend that has gained remarkable momentum in recent...

25 Year Anniversary Beson4 Logo

Beson4 25th Anniversary Press Release

BESON4 CELEBRATES 25TH YEAR IN BUSINESS IN NORTHEAST FLORIDA Digital Marketing Firm Celebrating with a Charity Poker Event on November 16th CONTACT: Tim Hamby PH: (904) 304-7410 Email: Tim@Beson4.com FOR...