Beson4 Behind The Scenes: Courtney Cooper, Graphic Designer


By: Kasey Bubb

In a new blog series, I am taking you behind the scenes at Beson4. To better understand the ins and outs of an advertising agency, I will be interviewing Beson4 employees about their job duties, challenges, and triumphs. This week, I get to know our graphic designer, Courtney Cooper.

What is your position at Beson4?

Graphic Designer

How long have you worked here?

Almost 5 years

Why did you choose to work in advertising/marketing?

I’ve always liked magazines. I kind of started in that field out of college, doing layouts for magazines. When I got a job here at Beson4, the company was still publishing magazines too. So I thought it would be a good opportunity to continue with that side but also get the agency experience.

What do you like about working in a small agency?

I guess the personal aspect of it. You know everyone and you’re not trying to remember 100 people’s lives. I’ve never worked anywhere larger so I don’t have much to compare it to, but I really like it here.

Walk me through a typical day at work. What are your daily tasks?

Well everyday is different. It depends on what projects we’re working on. We use function point, which keeps track of all of our tasks and projects. So when I get here, I check my email and I check function point to see what my open tasks are. I’ll be assigned things like client edits to a brochure or design a new business card. I’m constantly jumping from project to project. It’s a rare day that I’m working on one thing.

How would you describe your work environment?

Our office is usually pretty quiet. I play music while I work. I get a lot of emails all day! But it’s pretty chill overall. It’s a good work environment.

What aspect(s) of your job are you most passionate about?

Well my favorite part of the job is getting back a finished project. I like getting a brochure here in the office and getting to look through it. I like getting the finished project. It’s something about how my brain works, that I love knowing that something is done. Or like when a website goes live and we look at it for the first time. It’s a very satisfying feeling.

How do you prioritize the projects you are working on?

It’s always what is due first. The team gives me deadlines that I have to meet.

What challenges do you face at work?

I face time constraints. We always want to get things done as fast as possible but also as high quality as possible. It’s also about finding that balance of maintaining a design aesthetic that I like and I would be proud of but also trying to fit in everything the client wants to say. The client’s wishes and what I think looks best as a designer don’t always line up but that’s a part of the process.

Who would you consider your idol or role model in your field of work?

Well my dad was an illustrator and a designer too, so that’s kind of how I got into it. I’ve only been trained on computer programs like InDesign and Photoshop. Ironically, I don’t hand draw anything, but my dad was into that so I somehow got the creative aspect from him, always being surrounded by design and illustration.

What is your overall favorite thing about working at Beson4?

I like having everyday be unique and different. If I came to work every day and did the same tasks, that would be boring to me. I like that it’s always designing and being creative but it’s always a different project and task. And of course I love the people I work with!