This Jacksonville-based engineering consulting firm came to Beson4 in need of a logo refresh. The client wanted to modernize the identity to collaborate with a new website they were launching. The new logo maintains the brand’s established colors and updates the upward-pointing arrow from the previous logo, while more clearly illustrating and highlighting the light bulb element. A stacked logo was also created to seamlessly integrate into social media channels and secondary branding purposes.
- Logo Refresh