By: AJ Beson
What is a landing page? A landing page is the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page. A landing page can be a great tool to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect from your webpage. Only 52% of companies and agencies that use landing pages test them to find ways to improve conversions. These 4 helpful tips will help you to make your landing page a big hit with consumers to generate their information into sales.
- Clean, Organized Design: The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. The primary goal of your landing page should be to make it as easy as possible for a visitor to convert. It is important that all elements of your page work towards the conversion objective, whether it is filling out a form, making a purchase, signing up for a newsletter, or downloading an eBook.
- Make Your Page Mobile Friendly: These days it’s essential that your landing page can easily be navigated on mobile devices because nearly 30% of all web activity comes from mobile. It has been shown that having a mobile-friendly site can even double your conversions. Your landing page should look and feel great on mobile devices including – easy to navigate, fast loading, and ultra-clickable.
- Be a Minimalist: Be sure to maintain a clean page with obvious, natural navigation and no distractions (such as pop ups). A good landing page provides all the necessary information needed to encourage visitors to convert, but nothing extra. Too much information can overwhelm visitors, so keep it simple and provide only the essential information that will guide visitors down the funnel.
- Keep Your Forms Short: When a user visits your site, naturally as an online marketer you want to collect as much data as you can from them. However, when it comes to creating a good landing page, less is more. It is extremely important that you make users fill out as few form fields as possible. The more fields you ask a visitor to enter, the less chance you have of them filling out the form and completing the desired conversion go to this site.