Brand consistency is crucial to wide-spread brand recognition. The stronger your brand identity, the more likely you are to be at the front of your audiences’ minds. Every time someone interacts with your brand, they should get the same feeling about it every time. This gives your brand an identity and builds a connection with a customer. U.S. brands are losing approximately $41 billion each year due to poor customer service. 45% of a brand’s image can be attributed to what it says and how it says it. These 4 helpful tips will help you with brand consistency.
- Articulate your brand message- Your brand message should be directed toward your ideal customer. The main goal should be to direct your messaging toward your key audience, not everyone out there who is a consumer. Be sure that everyone within your organization is on board with your brand message. You cannot expect your potential customers to love and engage with your brand if your own employees do not.
- Integrate your brand into all you do- Integrating your brand starts with the mission and vision and continues into every single piece of your business. The language you use to talk about your business, the design of your website, the logo, the vibe in the office all go back to your brand consistency. Every piece of your business should be in tune with your brand.
- Create a brand look/feel- Your brand should have a look and feel across all of your marketing touchpoints that allows people to identify and build brand awareness when they engage with you. Whether it’s social media, TV, or print, the overall look and feel should be consistent across all channels. Many times you receive an email, packaging or mail piece and with just a glance you recognized who it was from. Many brands are identifiable with just their logo.
- Develop a great logo- Keep your logo consistent and make it viewable everywhere. In order to create a great logo, simplicity is the key. You want a consumer to take a first look at a logo recognize it and remember it. The six characteristics that make up a great logo are simple, distinct, scalable, original, clean and clear, and it has to be memorable and leave an impact on your audience