Reasons to Invest in a Digital Marketing Campaign

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According to the Pew Research Center, 73% of Americans go online on a daily basis, and 21% of them report going online “almost constantly.” That’s a lot of potential customers to be reached! There are many reasons to invest in a digital marketing campaign but here are just a few from our perspective lexapro cost.

 

  • It’s where the customers are!
    • As seen in the statistic above, almost three quarters of Americans are online on a daily basis.
    • Most consumers conduct online research before making a purchase.
    • Digital advertising reaches consumers on their mobile and desktop devices.

 

  • Campaigns target the right consumers.
    • Allows you to target consumers searching for your industry.
    • Enables you to retarget consumers who have visited your website before.
    • Broadcast and print advertising dollars often get wasted on consumers who are not even in the market for a particular product.

 

  • Your competitors are doing it.
    • Keeps your company ahead of the curve and remaining competitive.
    • The more time and money you invest in digital marketing, the higher you will rank in Google searches.
    • If you are not present in your target consumers’ search, they might discover your competitor over your business!
    • Builds your brand’s reputation.

 

  • It generates useful data.
    • You can track conversions and see how successful your ads are.
      • You cannot do this with traditional broadcast and print advertising.
    • You can learn more about the demographics interested in your products.
    • Tells you which of your online efforts is generating the most traffic.
    • This information helps you improve your overall marketing strategy.

Why Companies Fear the Word Marketing

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“You miss 100% of the shots you don’t take.”

Marketing is a complex, unpredictable and risky world of decision-making. You have to take risks to find out what works for your business. Many company owners fear the word marketing because of how many outlets there are to choose from within a limited budget. The trick is to conduct the right research and understand that marketing is often trial and error before you know which investments lead to the highest returns.

Two important factors go in to this:

  1. How do you best deliver your message?
  2. Where should you place your message to get the best return on investment?

Delivery

Ask yourself, are you sending a message your potential customers want to hear?

  • Don’t be intrusive.
  • Be bold and original. Show the heart and soul of your brand.
  • Keep a consistent image to increase brand recognition.
  • Be humorous! Funny content often gets the most engagement.
  • Humanize your content. Reach consumers on a personal and emotional level.
  • Tell them what distinguishes you from the competition.
  • Understand that all consumers are different. Be diverse.

Placement

You have a great idea on how to deliver your message! Next you have to decide which media outlets will best deliver your message and bring in the customers you want.

  • Research what the competition is doing.
  • Choose outlets that fit your target demographic.
  • Be integrated (Don’t focus on one outlet – choose a strategy that utilizes multiple media outlets).
  • Keep a consistent image and tone across all platforms.
  • Don’t let account executives talk you into just anything – be smart with your budget!
  • Understand that marketing is trial and error. Track results and adjust your strategy to constantly improve.

Video: What It Can Do for Your Business

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“Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.” – Insivia

Need we say more?

All companies, big and small, should harness the power of video marketing. The interactive nature of video compared to traditional text creates higher consumer involvement and retention, and higher return on investment for your business!

It can:

  • Boost your social media engagement.
    • Implement short videos in posts on Facebook, Instagram, and Twitter. Also, sponsor your clips for increased engagement and to gain new followers!
      • How-to videos
      • Showcase an event
      • Reveal a new product
      • Take your followers behind the scenes
  • Bolster your website.
    • Video is a great visual and selling tool within a website because of its personal nature and high retention rate.
      • Tell your company’s story
      • Highlight your products and services
      • Meet the team
      • Customer testimonials
      • Featured client work
  • Enhance your brand.
    • Creating a track record of video increases brand awareness.
      • Gives your brand an actual voice
      • Pulls on emotion
      • Builds consumer trust in your brand

Check out some of the amazing videos we’ve produced for our clients!